11-2011.00

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs, or produce collateral materials, such as posters, contests, coupons, or give-aways.

5.5OUT OF 10SAFEHIGH RISK
Moderate Risk

AI will partially reshape this role

Safer than 63% of occupations we track

Frey & Osborne (2013) estimated 1% probability of automation for this role
paper →
63%
of jobs safer
52
jobs riskier than this
+6.6%
projected growth

Disruption Vector

Disruption Type

Hybrid Threat

Both AI software and physical automation threaten different aspects of this role, creating a compound risk from multiple directions.

AI automates digital advertising (programmatic buying, A/B testing, targeting optimization) and generates ad creative at scale. However, brand strategy, campaign conception, agency management, and the judgment involved in major brand decisions require human advertising managers.

Disrupted byBoston DynamicsChatGPT / GPT-4oAmazon Robotics

Salary & Job Outlook

Median Annual Pay
$127,830
US Bureau of Labor Statistics
10-Year Job Growth
+6.6%
Faster than average
Education Required
Bachelor's degree
Job Zone 4 / 5

AI Risk Timeline

5.5
5.8
6.1
6.7
Today
5 Years
10 Years
20 Years

Projection model: Based on current AI capability growth rates. High-risk occupations are projected to see compounding automation pressure, while human-centric roles show slower risk accumulation. These are statistical projections, not guarantees.

Skills Analysis — AI Vulnerability

AI can replicate (0)
AI-resistant (1)
Mixed
Critical Thinking80%
Active Learning75%
Complex Problem Solving78%
Judgment and Decision Making82%
Reading Comprehension72%

Career Pivot Paths

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Advertising and Promotions Managers

5.5
/ 10
Moderate Risk
55% automation risk

"Safe-ish. AI is your coworker, not your replacement. Yet."

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ADVERTISING AND PROMOTIONS MANAGERS
5.5

/ 10

MODERATE RISK

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You're safer than a Statistical Assistants but riskier than a Nurse Practitioners.

This analysis is for informational purposes only and is based on statistical models and academic research. It does not constitute career advice and is not a guarantee of future employment outcomes. AI impact varies significantly by employer, region, and individual circumstances. Learn about our methodology →