13-1161.00

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.

7.8OUT OF 10SAFEHIGH RISK
High Risk

This role faces substantial AI disruption

More at risk than 88% of occupations we track

Frey & Osborne (2013) estimated 61% probability of automation for this role
paper →
88%
of jobs safer
17
jobs riskier than this
+13.3%
projected growth

Disruption Vector

Disruption Type

Software & AI

AI software systems—language models, automation tools, and intelligent algorithms—are the primary vector of disruption for this role.

AI market research platforms (SynthesiAI, Crayon, Perplexity for research) automate competitor analysis, survey analysis, trend identification, and report generation. A junior market researcher's workflow is now largely replicable by AI in 2024-2025. Strategic interpretation and primary qualitative research maintain some human value, but the field is shrinking rapidly.

Disrupted byGitHub CopilotChatGPT / GPT-4oSalesforce Einstein

Salary & Job Outlook

Median Annual Pay
$68,230
US Bureau of Labor Statistics
10-Year Job Growth
+13.3%
Much faster than average
Education Required
Bachelor's degree
Job Zone 4 / 5

AI Risk Timeline

7.8
8.6
9.3
10.0
Today
5 Years
10 Years
20 Years

Projection model: Based on current AI capability growth rates. High-risk occupations are projected to see compounding automation pressure, while human-centric roles show slower risk accumulation. These are statistical projections, not guarantees.

Skills Analysis — AI Vulnerability

AI can replicate (0)
AI-resistant (1)
Mixed
Critical Thinking80%
Active Learning75%
Complex Problem Solving78%
Judgment and Decision Making82%
Reading Comprehension72%

Career Pivot Paths

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Market Research Analysts and Marketing Specialists

7.8
/ 10
High Risk
78% automation risk

"ChatGPT ran 47 focus groups while you were setting up the Zoom."

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MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS
7.8

/ 10

HIGH RISK

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You're more at risk than a Police and Sheriff's Patrol Officers (score: 3.2). Maybe it's time to rethink.

This analysis is for informational purposes only and is based on statistical models and academic research. It does not constitute career advice and is not a guarantee of future employment outcomes. AI impact varies significantly by employer, region, and individual circumstances. Learn about our methodology →