13-1161.00
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
This role faces substantial AI disruption
More at risk than 88% of occupations we track
Disruption Vector
Software & AI
AI software systems—language models, automation tools, and intelligent algorithms—are the primary vector of disruption for this role.
AI market research platforms (SynthesiAI, Crayon, Perplexity for research) automate competitor analysis, survey analysis, trend identification, and report generation. A junior market researcher's workflow is now largely replicable by AI in 2024-2025. Strategic interpretation and primary qualitative research maintain some human value, but the field is shrinking rapidly.
Salary & Job Outlook
AI Risk Timeline
Projection model: Based on current AI capability growth rates. High-risk occupations are projected to see compounding automation pressure, while human-centric roles show slower risk accumulation. These are statistical projections, not guarantees.
Skills Analysis — AI Vulnerability
Career Pivot Paths
If you're a Market Research Analysts and Marketing Specialists, consider pivoting toward these lower-risk roles:
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Market Research Analysts and Marketing Specialists
"ChatGPT ran 47 focus groups while you were setting up the Zoom."
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I just checked if I'm cooked as a Market Research Analysts and Marketing Specialists 🤖 AI risk score: 7.8/10 — High Risk "ChatGPT ran 47 focus groups while you were setting up the Zoom." Check yours 👇 https://amicooked-five.vercel.app/results/13-1161.00 #AmICooked #AI #FutureOfWork
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AM I COOKED?
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You're more at risk than a Police and Sheriff's Patrol Officers (score: 3.2). Maybe it's time to rethink.
This analysis is for informational purposes only and is based on statistical models and academic research. It does not constitute career advice and is not a guarantee of future employment outcomes. AI impact varies significantly by employer, region, and individual circumstances. Learn about our methodology →