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27-3031.00

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

5.0OUT OF 10SAFEHIGH RISK
Moderate Risk

AI will partially reshape this role

Safer than 52% of occupations we track

Frey & Osborne (2013) estimated 18% probability of automation for this role
paper →
52%
of jobs safer
67
jobs riskier than this
+6.4%
projected growth

Disruption Vector

Disruption Type

Hybrid Threat

Both AI software and physical automation threaten different aspects of this role, creating a compound risk from multiple directions.

AI drafts press releases, monitors media coverage, and analyzes sentiment efficiently. However, building genuine journalist relationships, managing crises requiring human judgment, and advising C-suite on communication strategy require trust and contextual intelligence that AI cannot provide.

Disrupted byBoston DynamicsChatGPT / GPT-4oAmazon Robotics

Salary & Job Outlook

Median Annual Pay
$67,160
US Bureau of Labor Statistics
10-Year Job Growth
+6.4%
Faster than average
Education Required
Bachelor's degree
Job Zone 4 / 5

AI Risk Timeline

5.0
5.3
5.6
6.2
Today
5 Years
10 Years
20 Years

Projection model: Based on current AI capability growth rates. High-risk occupations are projected to see compounding automation pressure, while human-centric roles show slower risk accumulation. These are statistical projections, not guarantees.

Skills Analysis — AI Vulnerability

AI can replicate (0)
AI-resistant (1)
Mixed
Critical Thinking80%
Active Learning75%
Complex Problem Solving78%
Judgment and Decision Making82%
Reading Comprehension72%

Career Pivot Paths

If you're a Public Relations Specialists, consider pivoting toward these lower-risk roles:

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Public Relations Specialists

5.0
/ 10
Moderate Risk
50% automation risk

"Safe-ish. AI is your coworker, not your replacement. Yet."

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I just checked if I'm cooked as a Public Relations Specialists 🤖 AI risk score: 5.0/10 — Moderate Risk "Safe-ish. AI is your coworker, not your replacement. Yet." Check yours 👇 https://amicooked-five.vercel.app/results/27-3031.00 #AmICooked #AI #FutureOfWork

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PUBLIC RELATIONS SPECIALISTS
5.0

/ 10

MODERATE RISK

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You're safer than a Editors but riskier than a Speech-Language Pathologists.

This analysis is for informational purposes only and is based on statistical models and academic research. It does not constitute career advice and is not a guarantee of future employment outcomes. AI impact varies significantly by employer, region, and individual circumstances. Learn about our methodology →